Producers of what they consider to be the tastiest rice in the world, VeeTee is all about innovation. After a steady incline starting in 1987 to become one of the most recognized rice brands in the UK and beyond, VeeTee decided to expand its offerings to include a microwavable version of its claim to fame.
UI & UX Design
Shopify Plus Development
Food & Beverage
Like all direct-to-consumer food and beverage brands, on-site content and education is important for attracting new traffic and retaining existing customers. VeeTee's previous ecommerce site wasn't built with this in mind, and content and inventory management proved to be difficult because of it.
VeeTee wanted their new ecommerce site to be a place where customers could be inspired by recipes enough to make a purchase and try them for themselves.
Additionally, VeeTee wanted to create repeat customers, and built-in subscription offerings seemed like the best way to do so.
“To bring them together seamlessly, Noticed created a unified navigation so that users could freely move between content and ecommerce.”
Mix & Match
A custom feature Noticed built for VeeTee allowed shoppers to mix and match to create a six-pack of their favorite flavors.
This personalization created an even more enticing option for users to subscribe to VeeTee's product offerings. All of their favorites, delivered to their door, without them having to even think about it.
Content Meets Commerce
Noticed built two sites for VeeTee: an ecommerce shop on Shopify Plus, and content management on Wordpress. To bring them together seamlessly, Noticed created a unified navigation so that users could freely move between content and ecommerce.
Subscriptions Create Repeat Customers
Where content-rich pages full of colorful, delicious recipes will inspire shoppers to make a purchase, integration with ReCharge keeps customers coming back.
Signing up for a subscription promises a customer will always have VeeTee Rice on hand when the craving comes, and VeeTee will have a steady stream of revenue from repeat customers.