Beauty & Wellness
After building brand recognition through successful wholesaler relationships with ecommerce giants such as Sephora and Nordstrom, Sunday Riley saw the need to take the next step and build an ecommerce site for themselves. In addition to getting a piece of the booming beauty industry, they’d now have access to valuable customer data that they weren’t privy to before. Additionally, possibilities opened up for Sunday Riley to drive traffic and target new customers through their own digital marketing efforts.
With a very tight deadline prior to site launch, Noticed worked inclose unison with Sunday Riley’s UX designers to develop a beautifully crafted Shopify Plus eCommerce online store that would allow the brand to scale in a way it never could before—and it opened up a massive stream of d2c revenue that drastically changed the course over the overarching business.
PDP UX The Key To Success
To share all of the pertinent information associated with a beauty product without overwhelming customers with large blocks of text, Noticed created tabs on product detail pages so that users could switch between different blocks of text, including product details, how to use, ingredients, and clinical results. The PDP strategy implemented by Noticed was a resounding success for beauty mainstay, Sunday Riley.