OuiPlease.
OuiPlease
OuiPlease is a subscription box for Francophiles, offering the crème de la crème of French beauty, grooming, jewelry, and apparel. Featuring full-sized items hand-selected by French influencers, each bimonthly delivery transports customers from their doorstep to The Avenue des Champs-Élysées.
Services
Paid Social Management:
Sales Funnel-Building
Audience Building & Optimization
Sync Klaviyo (ESP) to build custom audiences
Budget Management
Data Analysis and Reporting
Industry
Lifestyle
Opportunity
OuiPlease is a specialty subscription service that curates its Parisian collection by hand. Understanding that niche customers are often highly engaged, Noticed opted to engage directly with the company’s audience in a way that would parlay their love of French culture into loyalty to the brand.
Goals
To freshen up OuiPlease’s ads, Noticed chose to keep content topical and seasonally relevant. With the goal of “speaking the audience’s language”, keeping the vibe of images and copy decidedly French (demure, yet whimsical) was a branding tactic that kept the social audience coming back for more.
30%
Lower cost per acquisition
170%
Higher return on ad spend
“Niche markets have uniquely high engagement levels. Noticed leveraged this to create a community and turn customers into advocates.”
Marketing (Paid Social)
Solution
Analyzing data such as ad frequency, quality, and click-through-rates, Noticed was able to match audience segments with the ads that would have the highest possible conversion opportunity. Before long, Noticed reduced OuiPlease’s cost per acquisition by 30% and surpassed our Return on Ad Spend goals by 170%.
