M. Gemi creates “Italian luxuries for a modern life.” Crafted in the same workshops as brands like Jimmy Choo and Prada, M. Gemi partners with artisans and family-owned businesses to design handmade shoes at accessible prices.
Flow Setup and Automation
A/B and Personalization Testing
Fashion and Apparel
When Noticed first connected with M. Gemi, they had just moved their email marketing efforts to Klaviyo. This busy brand had completed initial onboarding and launched their first flows, but at the rate they were growing, didn’t have the bandwidth to take full advantage of the platform. Bringing in Noticed as a strategic partner, M. Gemi could fast-track the optimization and new automations they needed to turn subscribers into revenue.
This growth-minded brand had big plans beyond their initial platform migration.
After auditing M. Gemi’s library of automations and identifying any untapped Klaviyo features, we’d tackle the first of several more personalized projects: advancing the brand story and building out channel-specific marketing strategies.
With Noticed, we're reassured that essential communication with our customer file is managed by industry experts who care about our brand and are in lock step with our business goals. Our partners at Noticed have become a valued extension of our own team. They have been instrumental in building our email and SMS program, and do so with sophistication, efficiency and an abundance of creativity.
- Joyce Wang, VP of Strategy for M.GEMI
Boosting Revenue and Retention
First up? Flow management, strategic consulting, and logic work like advanced list segmentation to trigger automated workflows. To pull it off, Noticed’s retention marketing team audited M. Gemi's existing flows, optimized them for conversion, and built out their library of automations with specialized additions like category-specific browse abandon.
Throughout the process, we immersed ourselves deeply in the brand lifestyle: a small-batch, artisanal shopping experience without a trip to Italy or the markup of legacy fashion houses.
With M. Gemi's model already designed to streamline the cost of luxury goods, we scaled back on heavy discounts in favor of building brand loyalty - attracting customers to the ‘why’, instead of ‘why not’.
Mobile has become an unmissable opportunity for fashion and apparel brands, with nearly 60% of shoppers making clothing purchases online.
We helped M. Gemi capitalize on this shift by expanding SMS automation, helping them reclaim revenue that could have been left on the table. To maximize the effectiveness of our joint email and SMS efforts, we focused our attention on identifying the brand’s most engaged customers and understanding where and how they wanted to interact.