KushCab is a premium marijuana delivery service operating throughout California. This “mobile dispensary” curates high end concentrates, flowers, edibles, pre-rolls, and vaporizer cartridges and delivers them directly to customers.
Conversion Rate Optimization: Search filtering; Architecture update; and PDP expansion.
Email Marketing: Flow Strategy and Creation; Email copy, design, and deployment; Segmentation Management; Pop up and template creation; and Analytical Insights & A|B Testing.
Strict cannabis regulations can be challenging, but they also lead to unexpected opportunities. Legally, KushCab can only sell to California residents 18 and older. Unsurprisingly, they came to us with a large base of repeat customers. With a niche and curious audience at our fingertips, Noticed leveraged the available data to personalize a marketing and CRO strategy that would boost customer loyalty as well as repeat purchases.
Creating an email marketing plan from the ground up, KushCab would need a full slate of automations. For both marketing and on-site optimization, we aimed to increase the brand’s conversion rate by thinking like their customers: discerning consumers who thrive on education and options.
revenue growth in one month after introducing automated email flows.
of KushCab's total revenue now comes from email.
“Noticed has made a tremendous impact on my company's growth and sales. With them, I was able to utilize the full potential of my website, especially in areas I would have never thought of.”
- Eugene K.,
Noticed wasted no time creating revenue-generating email flows, implementing 7 in the first month of management. From initial welcome emails to a win-back series, automations keep KushCab’s customers engaged and coming back for more.
By the end of our first month working together, KushCab’s overall eCommerce revenue had grown 231%.
Next, we got to work on campaigns that are tempting and timely. From holiday deals for “Blazegiving” and “Merry Litmas” to recurring promotions like weekend sales and “Wake and Bake Wednesdays” KushCab takes their marketing - but not themselves - seriously.
Conversion Rate Optimization
KushCab’s buyers are discerning customers; they want to be knowledgeable about what they put in their body and crave a personalized shopping experience.
To optimize KushCab’s site, we started by redoing the information architecture to suit the way they shop. Moving away from a brand-focused approach, we rearranged content blocks, updated menus, and added new search filters that allowed customers to more easily search by product type, collections, and strains - not just by company.
Conversion Rate Optimization
Product Detail Pages
Additionally, we built out PDPs with detailed descriptions.
While they previously featured only product names, prices, and an ‘add to cart’ button, they now include breakdowns of each strain’s unique characteristics and experience.