Jofit’s mission is to design women’s athletic apparel with the perfect fit. Whether a customer loves golf, tennis, or simply enjoying wine with friends, Jofit’s proprietary design details and commitment to meticulous fittings make sure she’ll be comfortable and stylish in athleisure that feels tailormade.


Shopify Plus Implementation
Commerce Strategy and Management
Third-Party eCommerce Integrations
Email Design & Management


Fitness & Sports


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To match the brand's retail and wholesale growth, Jofit tasked Noticed with revamping their D2C online shopping experience.

Previously operating on Magento I, the brand’s website had issues with glitches, load time, navigation readability, and security breaches.  

To alleviate all of these concerns - and tackle a few new opportunities - we set out to migrate Jofit to Shopify Plus.

Project Goals

In addition to these necessary fixes, we identified a few new priorities to increase Jofit's sales:

1. Creating a mobile-first experience,
2. Increasing customer loyalty with rewards, and
3. Boosting the store’s average order value.


YOY Average Order Value Increase


YOY Conversion Rate Increase

Technology Platforms

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Our experience with Noticed has been nothing short of exceptional. I feel so fortunate to have been paired with a duo whose ability to train and coach our team on a new platform was so comprehensive and supportive, and with every team member we meet, the relationship continues to grow. I can’t say enough about our experience and look forward to the longevity of this partnership.

- Jamie Cloak, National Retail/Visual Merchandising Manager, Marketing Coordinator

Commerce Delivery

A Total Overhaul

Simply by switching from Magento to Shopify, we alleviated Jofit’s biggest pain points: slow site speed, expensive server costs, and security breaches.

In addition to gaining Shopify's competitive advantages, migration is a great opportunity to reassess your eCommerce “wish list.” So while we were at it, Noticed outfitted Jofit with a better connection to their inventory management system, made the site responsive across devices, optimized the variants on their PDPs, and added advanced search with autocomplete and faceted filtering.

Commerce Delivery

Curating a Software Stack

Shopify has a robust ecosystem of powerful partners, and we curated the perfect collection to optimize Jofit’s site, including:

Yotpo reviews for social proof,
A Swell Rewards loyalty program,
Rise AI to grow through gift cards,
and Klaviyo for email, saving Jofit $2,000 a month while adding additional functionality.

Commerce Delivery

Optimizing for International Audiences

Finally, we set out to help Jofit go global.

When a site isn't optimized for international sales, burdens like calculating costs are passed onto the customer - a surefire way to encourage bounces.

Adding automatic geo-location recognition, we ensured that currency conversion, language translation, and shipping infrastructure were tailored to international customers in Canada, Asia, and the UK. 

Let's Talk Commerce.

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