"Outdoorsy exploresy" Utah-based Indy Brand is a lifestyle and apparel company made for those who are fond of nature and enjoy sharing their adventures on Instagram. Inspired by the great outdoors and the best of what 70's vintage aesthetic has to offer, Indy Brand's ecommerce site will make you want to book a trip out to Joshua Tree—after purchasing some cool tees to wear there, of course.
Prospecting & Retargeting
While Indy Brand experienced organic success on social media, they needed a strong paid social strategy to continue driving new traffic and scaling their ecommerce brand.
In order to serve the most effective paid social ads, Noticed executed a full discovery to determine Indy Brand's ideal persona. Once that unique end user was determined, Noticed created ads targeting those interests and behaviors.
“In order to serve the most effective paid social ads, Noticed executed a full discovery to determine Indy Brand's ideal persona.”
Driving New Traffic
Noticed built out a holistic paid social strategy to capture Indy Brand's unique end user. After identifying a previous pain point as going "too wide" in their paid social targeting, Noticed helped Indy Brand hone in on their core customer: the free-spirited 28-year-old who dreams of living in a yurt in Joshua Tree. Noticed was able to drive over 20,000 unique link clicks to the Indy Brand website with this optimized strategy while maintaining and improving the overarching Indy Brand Return On Ad Spend goals.