Ignite has one goal: "to change what you, and society, think about cannabis." Self-described Mavericks led by the Instagram King Dan Bilzerian, Ignite is devoted to providing its customers with the best CBD, vape, and cannabis there is to offer and shattering the negative stigma that surrounds the industry. Their philosophy? Be "the best, or nothing."
Design & Development
Email Campaign Management
Cannabis, CBD, and vape products may be a “budding” industry, but as any hemp merchant knows, they are banned from advertising through channels like Facebook and Google. To make up for regulatory crackdowns, Noticed opted for a one-two punch: amped up email marketing to retain customers, and conversion rate optimization to make the most of every site visit.
With regulations requiring Ignite’s product lines to remain segmented, we needed a plan to keep branding - and growth - consistent across its multiple websites and corresponding email lists.
Conversion Rate Increase
Average Order Value Increase
Return Per SMS Signup
“We partnered with Noticed to be our go-to team for both marketing services and site AB testing, updates and customizations. Their team has been the best I have ever dealt with in 5+ years of working with agencies. You can always count on them for fast responses and excellent work. Even better, they are genuinely invested in your company and brand and are continually bringing new ideas and suggestions to the table to help us grow our business.”
- Andrew Richardson, Digital Marketing Manager
Segmentation and Regulations
Most brands can benefit from carefully-segmented email lists, but for Ignite, it was non-negotiable.
Due to regulations and restrictions—both legal and dictated by the market—Ignite must keep its email lists segmented by the specific channel a customer subscribed to: CBD, cannabis, or vape. Adding a second challenge, the company has geo-specific stores for the UK and Mexico, each with their own regulatory and language considerations. To make sure that each campaign complies, Noticed adheres to specific permissions.
Keeping it Consistent
When Ignite came to Noticed, they maintained three different websites: eCommerce sites for vape and CBD, along with a Cannabis site that points shoppers to dispensaries that stock Ignite goods. Part of Noticed's ongoing optimization is to keep transitions seamless between each site; so when it came time to launch two new stores for the UK and Mexican markets, we achieved consistency by cloning their pages.
Building Brand Loyalty
In addition to tackling the challenges of siloed businesses, Noticed set up integrations with two technology partners designed to drive repeat purchases.
Working with Smile.io, Ignite’s new rewards program incentivizes customers for their brand loyalty.
Meanwhile, working with Recharge to introduce subscriptions, we encouraged customers to repurchase at intervals that make sense for them.
Reclaiming Lost Revenue
Now matter how big your business grows, no merchant should be content leaving money on the table. For CBD brands, there's an even greater need to make up for lost advertising opportunities on prohibited channels.
So to complement Ignite's already successful email program, we added SMS to their marketing toolkit. Launching dedicated email campaigns as well as adding dynamic slices to regularly scheduled content, we promised Ignite's subscribers a welcome discount for opting into SMS as well.
The results were immediate: a $4 return for every signup.