Fashion & Apparel

Googan Squad

82%
YOY Increase In Email Campaign Revenue
72%
Decrease in Browse Abandonment Flow YOY
12%
Increase In Owned Revenue YOY
What our clients say
“We needed to capitalize on tremendous opportunities with email & sms marketing, but lacked in-house resources to do so…Our partnership with Noticed has been everything we signed up for and more…From the first month of our partnership we saw gains across the board. Even more importantly we've been able to keep the momentum and continuously hit our growth objectives along the way.”
-Matthew Bergerson, VP Of Brand, Googan Squad
Unique Audience Approach
After migrating Googan Squad’s retention program to Klaviyo, Noticed was tasked with understanding Googan’s unique voice and audience and the best way to communicate to this audience segment. Googan Squad’s primary channel to reach its fans is Youtube so Noticed worked diligently to translate that engagement via YouTube to retention marketing. We identified the key tone of voice, copy, and design spoke to this passionate audience, incentivizing them to take action through strategically curated email sends.
Retention Infrastructure
Googan knew they were sitting on a gold mine; the combination of a deeply passionate brand following and a significant email list just waiting to be communicated with…Noticed has built out the foundation for Googan’s retention efforts on a multitude of fronts; a robust automated email flow infrastructure, to SMS marketing launch and deciphering how to communicate with the Googan customer in the most authentic way possible. Noticed has fully built out a customer journey and continues to analyze and optimize creatively to strategically increase performance into the future.
Long Term Vision
With the significant success of Googan’s retention program, Noticed turned our eyes to the future to build a long term plan for Googan’s retention efforts. Beyond email and sms campaigns and automated flows, Noticed has fully built out a customer journey and continues to analyze and optimize creatively to strategically increase performance into the future.

"Noticed has knocked-it out of the park with hard-working teams of talented individuals who show up to every meeting with a smile and a game plan" - Matthew Bergerson, VP of Brand

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