Facetory.
FaceTory
FaceTory is your #1 destination for Korean Face Masks! Armed with a passion for Korean skincare, FaceTory has now expanded to offer a variety of K-Beauty products from eye creams to skincare mini fridges. With the added bonus of incredible subscription boxes, FaceTory is your one stop shop for everything you need to get your glow on.
Services
Email Strategy
Flow Implementation
Content Management
Data Management
3rd Party App Integrations Analytical Insights
Industry
Beauty
Platform
Opportunity
FaceTory came to Noticed with an email program that was running but needed more direction. In the first few months of working with FaceTory, we designed a new email template that reflected current email best practices; turned static lists into segments that would target the most prospects possible; and made their flows shoppable in order to drive more conversions.
Goals
To help FaceTory’s email marketing shine, we set out to:
1. Design on-brand, industry-leading templates
2. Turn catch-all lists into strategic segments, and
3. Take their flows from static to shoppable.
16
live revenue-generating flows
53%
revenue growth in 5 months
Technology Platforms
“Noticed brings an incredible wealth of knowledge, experience, and passion. From the moment we began working together, they began completely transforming our email campaigns and flows in a way that clearly represented our brand. Their enthusiasm and hard work continues to impress us and we are so excited to continue to work together.”
- Sang Lee, FaceTory Co-Founder
Email Marketing
Automated Flows
In the first 5 months with Noticed, we introduced 7 new flows and updated 5. We tackled a wide range of revenue-generating flows from Abandoned Cart to Smile.io rewards program points flows. Coming up next? Even more automation to trigger emails at specific points in a customer’s journey. The more personalized, the better!
Email Marketing
Lists and Segments
FaceTory's segmentation is complex because of the business’ subscription service element. Noticed created new segments based on different subscription tiers, rewards status, activity, skin type, and more. By breaking down the database into segments, we can then begin to send highly personalized emails that allow us to collect even more data.
Design
Design
FaceTory and Noticed work collaboratively on all designs. Through their creative direction and our creative team, we were able to design cohesive branded campaigns that excite and delight featuring lifestyle imagery, FaceTory mascots, and GIFs.